Now that I have successfully completed Human Resource
Management I have a clear understanding of the importance of such department. I manifest my future as a Chief Content Officer or an Art
Director for a fashion publication, luxury brand or content marketing agency. I
enjoy developing content that will engage current and potential customers to
drive them to become activist for the work I produce and the brand that I stand
by. Currently I am the Content Marketing Manager behind the web startup Haus ofUnicorn that provides fashion news updates and now extending my wardrobe
styling services for photo shoots/special events, and personal shopping/image
consulting on a contracted basis. We are also in the process of launching an
online store to purchase the goods that were styled in certain photo shoots,
logo printed gear and handmade skirts and dresses that are designed personally
by Avery Simone and handcrafted by Meliza Bautista. I know this might sound
weird after reading all of that but I have no desires or intentions in becoming
an entrepreneur, I would like to become an intrapreneur for a company or brand
where my talents will flourish. “College students are always looking for
part-time work; many look for an environment that promotes intrapreneurship,
working within a company in an entrepreneurial capacity, using their creativity
and skills. These skills include: leadership, passion, determination, coaching/conflict
management, ability to manage time wisely, dependability, and flexibility” (Granger,
Michele M., Tina Sterling. Fashion
Entrepreneurship: Retail Business Planning,
2nd Edition. Fairchild Books USA, 2/2011. Pg. 9/191/204. VitalSource
Bookshelf Online). For the next two years I will be building and growing my
brand to its highest potential with the use of the skills I am learning in college
from my talented instructors at the Art Institute of Las Vegas. Once I am approaching
graduation I will have a popular and stable business to present in front of potential
employers whether I am flying to New York for an interview or at graduation/portfolio show
I will be ready fulfill my intrapreneur dreams.
Industry Fuel Blog
Tuesday, March 22, 2016
Monday, March 14, 2016
Week 9 EOC: The Apartment
In the movie The Apartment it was clear there was no zero-
tolerance harassment program used in this particular work environment. There
were all types of harassment going on in this movie mainly sexual harassment
and work place harassment amongst the male and female employees. Some of the
male employees that were on the executive level are guilty of quid pro quo
toward their fellow male employee of a much lower level than the executives. His
superiors were using his apartment to have affairs with women that they work
with in exchange he will move up quickly in the company, which h did in only
four months. “Managers should use zero-tolerance harassment policies to take
action even for offensive conduct that does not meet the legal standard of a
harassing environment. The reason is that even mild forms of harassment that go
unchecked can disrupt an operation through decreased morale and productivity
and increased employee turnover” (Hayes, David K. Human Resources Management in
the Hospitality Industry, 1st Edition.
Pg. 355. Wiley, 02/2008. VitalSource Bookshelf Online). The man that was
in charge of everyone was guilty of having sexual relationships with women that
worked closely with him as an assistant or women that worked in other parts of
the company. These relationships lead to unnecessary firing and secretly
listening to the boss’s conversations. “In all cases, a company will be held
liable for a hostile work environment created by its workers if it knew (or
should have known) that the harassment was occurring and it did not take
reasonable action to stop it” (Hayes, David K. Human Resources Management in
the Hospitality Industry, 1st Edition.
Pg. 353. Wiley, 02/2008. VitalSource Bookshelf Online). There also was a male
employee that slapped the elevator woman on the butt which she should have
reported to human resources. The man then proceeded to make sexual comments
about the woman and other female employees which should have been reported by
the male employee he was talking to but he was currently receiving quid pro quo
harassment from him so he can move up in the company. “Managers should use
zero-tolerance harassment policies to take action even for offensive conduct
that does not meet the legal standard of a harassing environment. The reason is
that even mild forms of harassment that go unchecked can disrupt an operation
through decreased morale and productivity and increased employee turnover” (Hayes,
David K. Human Resources Management in the Hospitality Industry, 1st Edition. Pg. 355. Wiley, 02/2008.
VitalSource Bookshelf Online).
Saturday, March 5, 2016
Week 8 EOC: 9 to 5
While watching the film 9 to 5 I noticed a lot of unethical
behavior by both men and women throughout the movie. I recorded well over
thirty cases of sexual harassment, misuse of the progressive disciplinary
program, and inappropriate language used in the office. There were a lot of moments
in the movie where one female employee was consistently sexually harassed by
her male boss; he was guilty of giving her gifts, touching her inappropriately,
and most of all quid pro quo sexual harassment. “From a legal perspective, if
harassment is established under the quid pro quo version,
the employer automatically is liable and will be held accountable for whether
or not steps were taken to correct the situation…an employer's liability in a
hostile work environment case must be established by showing not only that the
harassment occurred, but also that the employer did not take appropriate action
to stop it” (Hayes, David K. Human Resources Management in the Hospitality Industry,
1st Edition. Pg. 351. Wiley, 02/2008. VitalSource Bookshelf Online).
During the movie a woman was fired on the spot based on something his “assistant”
heard in the bathroom while the woman and a coworker were talking. On top of
that they had a security guard escort to woman from her desk which was completely
unnecessary, it was clear the progressive disciplinary program was not used at
all. “A commonly used four-step progressive disciplinary includes documented
oral warning, written warning, suspension, and dismissal” (Hayes, David K.
Human Resources Management in the Hospitality Industry, 1st Edition.
Pg. 311. Wiley, 02/2008. VitalSource Bookshelf Online). When other employees
are speaking bad about other employees, blatantly taking credit for someone else’s
work, threatening others, and not promoting someone because they are a woman
can all cause psychological problems with employees. “Psychological harassment. This is
humiliating or abusive behavior that lowers a person's self-esteem or causes
them torment. This can take the form of verbal comments, actions, or gestures” (Hayes,
David K. Human Resources Management in the Hospitality Industry, 1st
Edition. Pg. 339. Wiley, 02/2008. VitalSource Bookshelf Online).
Wednesday, February 24, 2016
Week 7 EOC: Profile Statement
High
energy, outgoing, colorful Content Manager of a web startup, I deliver
out-of-the box concepts, dynamic visuals and innovative strategies for online
and print publications. Driven to lead my team to their highest potential,
watch the company grow and expand customer base.
Innovative
Content Manager of a successful web startup. Showcasing my styling capabilities
and the versatility of trends within the industry. I have four years of
professional experience in content marketing management along with three years
working in retail operations.
Well versed
Content Manager in digital writing and designing for web and print based editorial
publications. Strong understanding of strategic communications planning, online
marketing, social media, and creative process for a wide range of products and
services.
Saturday, February 20, 2016
Week 6 EOC: Art Director Job Analysis
What is an Art Director? They play an essential role in the
marketing, creative, communications, fashion and digital departments. They are responsible
for leading their team, developing creative guidelines and directing creative
work, including print collateral, websites, email campaigns, television and
radio advertising and many related tasks. Art Directors also must be great
leaders with the ability to maximize the talents of them teams. “It is
important that persons make ethical decisions in their personal lives, but the
practice of business ethics is of important concern to hospitality mangers”
(Hayes, David K. Human Resources Management in the Hospitality Industry, 1st
Edition. Pg. 159. Wiley, 02/2008.
Art Director Amazon Fashion
Job Description
Amazon Fashion is a one-stop destination including clothing,
shoes, jewelry and watches from iconic brands like Levi’s and Pendleton to
contemporary designers like Rebecca Minkoff and Tracy Reese. We offer customers
an unprecedented range of quality products.
Amazon Fashion is experiencing explosive growth and, as such, we're seeking entrepreneurial professionals to help build the next iteration in fashion ecommerce. These customer-obsessed, style-enthusiasts will have the opportunity to accelerate Amazon’s growth in online fashion providing our millions of customer’s access to top brands, products and insider content and creating the most sought-after shopping experience in the industry.
The Amazon Fashion team is looking for an exceptional Art Director – one who loves thinking conceptually, creating original solutions, and collaborating with a passionate team and is eager to work hard, have fun, and make history. The successful candidate will have a proven ability to motivate through vision and dedication to excellence, demonstrated success translating business goals to an inspiring creative direction and world-class design and, while always starting with the customer, an ability to think strategically and critically in order to create an inspiring shopping experience.
Amazon Fashion is experiencing explosive growth and, as such, we're seeking entrepreneurial professionals to help build the next iteration in fashion ecommerce. These customer-obsessed, style-enthusiasts will have the opportunity to accelerate Amazon’s growth in online fashion providing our millions of customer’s access to top brands, products and insider content and creating the most sought-after shopping experience in the industry.
The Amazon Fashion team is looking for an exceptional Art Director – one who loves thinking conceptually, creating original solutions, and collaborating with a passionate team and is eager to work hard, have fun, and make history. The successful candidate will have a proven ability to motivate through vision and dedication to excellence, demonstrated success translating business goals to an inspiring creative direction and world-class design and, while always starting with the customer, an ability to think strategically and critically in order to create an inspiring shopping experience.
Responsibilities
- Evolve our creative positioning
(graphic look and feel, voice, photography requirements, etc.) that will
extend both to the website and to offline marketing activities. Develop
this into a visual brand framework that will serve as guidance for all
future creative initiatives.
- Create world-class, beautiful
layouts and visuals that support and reinforce this vision and our
business objectives; partner with the Amazon Fashion business/marketing
teams to ensure that designs meet brand and business objectives.
- Work from creative briefs to
translate merchandising and marketing strategies to creative execution.
- Follow market trends and apply a
keen understanding of the apparel marketplace to make decisions that will
maximize the effectiveness of creative; keep abreast of trends and
directions in promotion and creative that will keep Amazon Fashion on the
leading edge.
- Act as the internal champion and
owner of the Amazon Fashion Brand.
- Manage creative for on-site,
e-mail, online advertising, and occasionally print.
- Understand and respond to
promotion performance data, steering the strategy of future creative
directions.
- Hire, manage and mentor an
effective team of graphic designers.
- Develop budgets and timelines,
allocating appropriate resources to projects.
- Manage Amazon Fashion’s graphics
creation, securing and managing external resources (e.g. freelancers,
contractors and vendors) when necessary.
- Contribute to the overall
Softlines visual experience and functionality (desktop and mobile).
- Manage and lead creative reviews
and presentations, as well as seasonal planning and special
initiatives/projects meetings. Successfully able to present to senior
management (VP-level and above), influencing business and creative
decisions and direction.
- Establish and maintain a business
rhythm by conducting reviews and meetings on a regular basis.
- Provide Photo Art Direction on
set; bringing experience with product photo shoots and how to effectively
direct a crew from start to finish. Direct the photography sessions
including lighting, attitude, mood, styling, etc.
Basic Qualifications
- 7-10+ years of relevant
professional experience
- Bachelor’s degree in Fine
Arts/Graphic Design/Visual Communications/Advertising or commensurate
experience.
Preferred Qualifications
- Background in fashion marketing
design or fashion retail desired.
- Knowledge of information
architecture, usability, and UI Design strongly desired.
- Knowledge and experience with rich
media advertisement creation strongly desired.
- A remarkable portfolio that
demonstrates your ability to turn ideas into a strong creative vision.
- A proven ability to work
cross-team and synthesize feedback and input from merchants, marketers,
copywriters, and product teams.
- Unwavering attention to detail and
an acute awareness that everything counts.
- Relentless desire for innovation,
balanced with business and user interaction priorities.
- Demonstrated business acumen and
customer-centricity.
- Expert understanding of the web
production process; familiarity with post-production retouching and at
least a working knowledge of the printing process.
- Desire and ability to work in a
fast-paced online environment.
- Highly developed written/verbal
communication skills and collaborative skills.
- Proficiency with HTML, CSS and
JavaScript desired.
(https://us-amazon.icims.com/jobs/306033/art-director-amazon-fashion/job?iis=Job+Posting&iisn=Indeed+%28Free+Posting%29&mobile=false&width=1879&height=1200&bga=true&needsRedirect=false&jan1offset=-480&jun1offset=-420)
The benefits of having an In-House Art Director would
include but not limited to; Consistency, Creativity, Passionate, and Energetic.
“Directors also must
be great leaders with the ability to maximize the talents of their teams…Thus,
you’ll need to be an expert in all facets of the creative process — and the
creative industry — in order to produce the best work” (http://www.paladinstaff.com/). The
benefits of being an Art Director is you get to be a lead and motivate of a
team that is made up of highly skilled different individuals and create work
that you believe in and your team feels your passion so they execute their responsibilities
to the best of their abilities so the final product comes out just right. This
position has a great salary to go along with the job ranging from
$93,435-$242,999 a year this depends on the company you work for and what type
of industry you are in.
Wednesday, February 10, 2016
Week 4 BOC: Employee Recruitment and Selection
In
my opinion I believe in following the guidelines that represent the company
when it comes to physical attractiveness during the recruiting process. The
physical identity of your employees is very important to the company and
securing and keeping an adequate customer base. “That is why employee
recruitment and selection efforts are so critical to the long-term success of
every hospitality business and to all of the hospitality managers who direct
their operation’s recruitment and selection process” (Hayes, David K. Human
Resources Management in the Hospitality Industry, 1st Edition. Pg. 100. Wiley, 02/2008. VitalSource Bookshelf
Online). When customers see an employee with poor hygiene that can stop a
customer from doing business or they will just make a complaint against the
business which can hurt the company in many different ways. During the hiring
process it’s important to pay attention to any visible tattoos, scars and
personal hygiene these factors are important when considering someone for
employment. “Our people are our greatest asset” (Hayes, David K. Human Resources Management in the
Hospitality Industry, 1st Edition.
Pg. 100. Wiley, 02/2008.
VitalSource Bookshelf Online). When a company has an image to protect and a
standard to adhere to this is why the recruiting process must pay attention to
controllable and uncontrollable factors. “Employee recruiting and selection are
the first two essential steps taken by businesses to identify and choose the
right employees, with the right qualifications, to serve their customers” (Hayes,
David K. Human Resources
Management in the Hospitality Industry, 1st Edition. Pg. 100. Wiley, 02/2008. VitalSource Bookshelf
Online).
Tuesday, February 2, 2016
Week 3 BOC: Policies and Procedures
Understanding employee policies and workplace fairness is
vital to industries including hospitality. When an employee feels discrimination
or unfairness in the work place they need assistance to challenge policies and
fight for worker rights. Web sites such as Workplace Fairness are sponsored by
the National Employment Lawyers Association because they assist workers with
unfair business practices or misuse of a legal policy they might occur during
their employment with a company. “A policy or action that is perfectly legal
must still be applies in a legally coherent (fair) manner, or the cuts will
simply not support its use” (Hayes, David K. Human Resources Management in the Hospitality Industry, 1st
Edition. Wiley, 02/2008. Pg. 66. VitalSource Bookshelf Online). Some of the
services that are offered on Workplace Fairness’s website include but are not
limited to; attorney database, career center, unpaid wages/wage and hour problems,
unions and collective action. The Workplace Fairness’ Mission is to, “Educate
workers, employers and legal services and community organizations, foster a
community of advocates who believe that fairness works, and promote the fair
treatment of workers through public policy” (http://www.workplacefairness.org/aboutwf). While in the work place you may occur some
unlawful employee treatment when it comes to benefits and leaves, termination
and unemployment, discrimination, harassment and other workplace problems. When
employees experience these problem with a company or any unlawful business
practice they have Workplace Fairness as a resource to understand their rights
and fight in court. Hospitality managers can best address these issues by the
policies and procedures documentation and record keeping. “Most hospitality
managers would also agree that it is critical for large, multiunit operators to
have well-documented employee-related policies and procedures in place, despite
the enormity of the task” (Hayes, David K. Human
Resources Management in the Hospitality Industry, 1st Edition.
Wiley, 02/2008. Pg. 90. VitalSource Bookshelf Online).
Subscribe to:
Posts (Atom)